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Event Details
How will I benefit?
Workshop attendees will leave with a firm understanding of thought leadership principles, a grasp of how to create a blog that customers and the industry will read and how to have a meaningful impact on your business through Twitter. This workshop is hands on and will walk attendees through:
- Building your thought leadership platform and marketing plan
- How to setup and maximize your Twitter profile
- How to setup a blog for your business and build a following of readers
- How to write for thought leadership in blogs and across the social media universe
- Generating leads through thought leadership content
- Creating overall thought leadership marketing plan
- Using tools like Hootsuite and Tweetdeck to manage Twitter
Who Should Attend?
- Professional service business owners
- Service marketing professionals
- Small business owners
- Independent knowledge workers
Course Pre-requisites:
Prior to attending this course attendees should have:
- Good general knowledge of using Mac or PC
- Have a good understanding of the web as a whole
- Have a basic to good understanding of their marketing goals
What to bring
Laptop suggested, although not mandatory
When & Where
The Docking Station
111 N Broadway
Green Bay,
WI 54303
Thursday, September 15, 2011 from 8:00 AM to 10:00 AM (CT)
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Hosted By
The MarketingSavant Group
All MarketingSavant Group workshops and seminars are prepared and delivered by Dana VanDen Heuvel, an award-winning marketing blogger, author of the American Marketing Association’s Marketech ’08 Guide to Marketing Technology and Guide to Social Network Marketing and the creator of the AMA’s TechnoMarketing training series.
Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics.
In 2003, Dana founded BlogSavant, one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavant™ Group, a thought leadership and social media marketing consulting and training firm that helps marketers leverage emerging marketing tools and technology to reach and keep customers.
